Earbuds

Wireless earbuds with noise cancelling and sound matched to AirPods Pro in blind tests, from a brand you have not heard of.

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PMC—

Floor

Point of marginal cheapness. Go lower and people doubt the quality.

OPP—

Most yeses

Optimal price point. The fewest people reject it for either reason.

IPP—

The price in their heads

Indifference price point. As many call it a bargain as call it pricey.

PME—

Ceiling

Point of marginal expensiveness. Go higher and you lose them.

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