RSF monthly fee

The RSF as a monthly membership you pay yourself, instead of it being included in your fees.

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PMC—

Floor

Point of marginal cheapness. Go lower and people doubt the quality.

OPP—

Most yeses

Optimal price point. The fewest people reject it for either reason.

IPP—

The price in their heads

Indifference price point. As many call it a bargain as call it pricey.

PME—

Ceiling

Point of marginal expensiveness. Go higher and you lose them.

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